Aeg Present: A Comprehensive Guide to the World's Leading Concert Promoter
Introduction
Aeg Present is the world's leading concert promoter, operating in more than 20 countries with a portfolio of over 200 venues, festivals, and events.
The company was founded in 2008 by businessman Philip Anschutz and has since grown to become a global force in the live entertainment industry.
Aeg Present's History and Growth
Aeg Present was formed through the merger of two of the largest concert promoters in the United States: Anschutz Entertainment Group and Live Nation.
Since then, the company has expanded its reach through strategic acquisitions and partnerships, establishing itself as the dominant player in the global concert market.
Key Milestones
- 2008: Merger of Anschutz Entertainment Group and Live Nation to form Aeg Present.
- 2010: Acquisition of Goldenvoice, the producer of the Coachella Valley Music and Arts Festival.
- 2014: Joint venture with Live Nation to create the Ticketmaster-Aeg Live alliance.
- 2019: Acquisition of Feld Entertainment, the producer of Ringling Bros. and Barnum & Bailey Circus.
Aeg Present's Portfolio
Aeg Present's portfolio of venues, festivals, and events includes many of the most iconic and popular destinations for live entertainment.
Major Venues
- The O2 Arena in London, England
- The Staples Center in Los Angeles, California
- The Barclays Center in Brooklyn, New York
- The Mercedes-Benz Arena in Berlin, Germany
- The Qudos Bank Arena in Sydney, Australia
Major Festivals
- Coachella Valley Music and Arts Festival
- Lollapalooza
- Bonnaroo Music and Arts Festival
- Firefly Music Festival
- Newport Folk Festival
Major Events
- The Grammy Awards
- The Country Music Association Awards
- The American Music Awards
- The Billboard Music Awards
- The Rock and Roll Hall of Fame Induction Ceremony
Aeg Present's Global Reach
Aeg Present has a presence in more than 20 countries across North America, Europe, Asia, and Australia.
The company operates through a network of regional offices and partnerships with local promoters.
Key International Markets
- United Kingdom
- Germany
- France
- Australia
- Japan
Aeg Present's Business Strategy
Aeg Present's business strategy is focused on providing a comprehensive range of live entertainment experiences to fans around the world.
The company's vertically integrated approach allows it to control all aspects of the live entertainment experience.
Key Elements
- Exclusive partnerships with artists and venues
- Ownership and operation of a global network of venues
- Development and promotion of major festivals and events
- Investment in ticketing and technology
- Focus on fan engagement and customer experience
Aeg Present's Impact on the Live Entertainment Industry
Aeg Present has transformed the live entertainment industry through its scale, innovation, and global reach.
The company has played a major role in the growth of the live music business and has helped to shape the way that fans experience live entertainment.
Major Contributions
- Increased accessibility to live entertainment
- Improved production values and fan experiences
- Development of new revenue streams
- Support for emerging artists and genres
- Positive economic impact on cities and regions
Conclusion
Aeg Present is the world's leading concert promoter, with a global reach and a portfolio of iconic venues, festivals, and events.
The company's vertically integrated business strategy and focus on fan engagement have made it a major force in the live entertainment industry.
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